Coupons.com recently issued new data that shows digital coupons grew 100% during the 12-month period ending June 30, 2010, while free standing inserts in newspapers rose 8.4% for the same period. The data shows that more than $1 billion in digital coupon savings was printed or loaded to a store loyalty card via the Coupons.com network in the last 12 months, outpacing the growth of coupons distributed in newspapers 10 to 1.
Growth is attributed to several key factors, including
- Continued consumer adoption of online printable, save to store, loyalty card and mobile coupons
- Increased use of digital coupons by brand marketers, manufacturers and retailers