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Member Companies

OPA Europe member companies include first-rate online publishers, constituting a high-quality forum of premium brands.
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Best Practices

Three times a year, OPA Europe organizes Best Practices meetings throughout Europe, to debate practices and experiences on a specific topic.
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Reports

OPA Europe reports are based on the interactive exchange of insights and solutions, actionable data, case studies, and outcomes.
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From advertisers to publishers and from content producers to agencies, nearly everyone can benefit from understanding Web usage patterns through a gender-specific lens. This global report provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel.

This 30+ page paper is organized into 7 main content sections, including:

  • The Gender Divide
  • Women and the Social Web
  • Women and Retail
  • Content for Women
  • Search Activity
  • Entertaining Women
  • Mobile Women
Link to whitepaper: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2010/Women_on_the_Web_How_Women_are_Shaping_the_Internet
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