Companies worldwide will spend nearly half a trillion dollars on advertising this year. But spending that money wisely is more of a challenge now than ever before because of the changes brought about by the growing importance of digital media.
To meet that challenge, marketers need dependable data about evolving economic conditions, consumer spending patterns, media consumption habits and competitor spending levels. And multinational corporations and their agencies need to compare and contrast these trends across regions and countries.
Link to report: http://www.emarketer.com/Reports/All/emarketer_2000722.aspx