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OPA Europe member companies include first-rate online publishers, constituting a high-quality forum of premium brands.
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Three times a year, OPA Europe organizes Best Practices meetings throughout Europe, to debate practices and experiences on a specific topic.
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OPA Europe reports are based on the interactive exchange of insights and solutions, actionable data, case studies, and outcomes.
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Boston—Exposure to digital media has a positive impact on brand reputation and purchasing decisions, even when users don’t click on those digital elements, according to a new study from search engine marketing company iProspect and Internet market research company comScore.

The “Real Branding Implications of Digital Media: An SEM, SEO & Online Display Advertising Study” found that simple exposure to paid search ads boosted brand favorability by 28%. The combination of paid and organic search impressions increased brand favorability 40%.

Full article: http://www.btobonline.com/article/20101103/FREE/101109965/study-digital-media-exposure-boosts-brands-drives-purchases

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