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Member Companies

OPA Europe member companies include first-rate online publishers, constituting a high-quality forum of premium brands.
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Best Practices

Three times a year, OPA Europe organizes Best Practices meetings throughout Europe, to debate practices and experiences on a specific topic.
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Reports

OPA Europe reports are based on the interactive exchange of insights and solutions, actionable data, case studies, and outcomes.
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Smartphone adoption and a sharp rise in mobile internet usage are poised to invigorate Western Europe’s mobile marketing landscape. As more industry verticals embark on mobile campaigns and marketers shift their focus from one-off experiments to ongoing execution, mobile ad spending is set to increase.

The global trend toward smartphone adoption and increased mobile internet access among consumers is igniting renewed marketer emphasis on mobile. eMarketer predicts that the number of mobile users in the EU-5 accessing the web from their phones will double from 2010 to 2015, reaching 94 million. App and browser usage rates are steadily rising as more users go online with their mobile devices. These trends are giving marketers new options to connect with customers.

Full report: http://www.emarketer.com/Report.aspx?code=emarketer_2000765

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