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OPA Europe member companies include first-rate online publishers, constituting a high-quality forum of premium brands.
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Three times a year, OPA Europe organizes Best Practices meetings throughout Europe, to debate practices and experiences on a specific topic.
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OPA Europe reports are based on the interactive exchange of insights and solutions, actionable data, case studies, and outcomes.
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IAB UK launches first European mobile optimisation study Research, which takes a look at the top 100 advertisers, to see how mobile ready they are.
The IAB UK European Mobile Optimisation site study was carried out in February 2014 in partnership with Kantar Media across the top 100 advertisers in each of the five EU countries for the period H2 2013.

The study breaks out the automotive, technology, retail, finance, media and FMCG sectors for each country.

Read more at: http://www.iabuk.net/research/library/iab-european-mobile-optimised-site-study

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