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OPA Europe member companies include first-rate online publishers, constituting a high-quality forum of premium brands.
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Three times a year, OPA Europe organizes Best Practices meetings throughout Europe, to debate practices and experiences on a specific topic.
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Reports

OPA Europe reports are based on the interactive exchange of insights and solutions, actionable data, case studies, and outcomes.
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big_data1About the Executive Report

This report deals with what is commonly referred to as 'Big Data', namely the availability, processing, analysis and revenue potential of an exponentially growing amount of information available to publishers, from a multiplicity of sources and in a multiplicity of formats.

The 17-page report covers big data in three areas of particular interest to publishers: journalism, marketing and advertising.

Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.

Full report (Members only)

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