Meeting News
Subscription Strategies Recap
On March 20-21, the members of OPA Europe met in Madrid at the offices of El Pais to discuss Subscription Strategies.
Presentations covered subscription strategies in terms of the evolution of product, shifts in pricing, innovations in marketing, and issues of resources.
Audience Development and Platform Strategies Recap
On October 17-18, the members of OPA Europe met in Brussels at the offices of Le Soir to discuss Audience Developoment and Platform Strategies.
Presentations covered content strategies for audience acquisition in terms of thematics, formats and channel, ‘on site’ marketing techniques, content distribution strategies and tactics, monetisation strategies other than subscriptions, as well as resources utilized strategically including tools, human resources and KPI's to improve performance.
