Meeting News
Upcoming Meeting - AI in Digital Publishing
OPA Europe members will be meeting in Stockholm on June 13-14 to discuss "AI in Digital Publishing".
This central theme will be covered in three different sessions that will examine - through member presentations and debates - the application of AI in (i) content production and editorial innovation, (ii) content/product distribution and marketing, and (iii) monetization approaches, in both subscription development and advertising sales.
Subscription Strategies Recap
On March 14-15, the members of OPA Europe met in Paris at the offices of Le Monde to discuss Subscription Strategies.
Presentations covered the strategies, tactics and, just as importantly, tools that premium news brands across Europe are deploying to grow their subscriber base, foster loyalty and engagement, ensure retention and minimize churn.