Upcoming Meeting - Audience Development
OPA Europe members will be meeting in Barcelona on March 23-24 to discuss "Audience Development", that is the strategies, tactics, resources and tools that premium news brands across Europe are deploying to grow their user base, foster loyalty and engagement and convert readers into long term subscribers.
Subscription Strategies Meeting Recap
On October 20-21, the members of OPA Europe met in London at the offices of The Telegraph to discuss Subscription Strategies. Presentations covered the strategies and tactics that premium publishers are deploying to develop their subscription operations and revenues. Issues examined include the product or service, pricing and marketing as well as matters of resources, distribution and advertising proposition.