On June 17-18, the members of OPA Europe met virtually to discuss Data Strategies for Digital Publishers. Presentations focused on the deployment of (1st, 2nd or 3rd party) data in content production and distribution, marketing activities (from segmentation and offer development to dynamic creative, messaging, performance measurement and retargeting) and advertising sales, including audience profiles/clusters, targeting solutions, effectiveness metrics as well as terms and conditions for buyers (e.g., code of conduct).
On March 4-5, the members of OPA Europe met virtually to discuss Loyalty, Retention and Churn. Presentations focused on the strategies and tactics that premium publishers are deploying to manage loyalty, retention and churn in their subscription operations. Issues examined include content innovation and channels used, marketing tactics, as well as matters of metrics and resources, in both talent and tech.