Meeting News
Product Tech & Innovation Recap
On October 16-17, the members of OPA Europe met in Lisbon at the offices of Medialivre to discuss Product Tech & Innovation.
Presentations examined how publishers are integrating AI across product design, editorial, personalization, engagement, and advertising, as well as the balance between building and buying new technologies. Discussions covered UX and design innovations that drive conversion and loyalty, approaches to prioritizing and measuring projects on the digital roadmap, effective team structures and collaboration models, and an overview of core tech infrastructure—including first-party data, CMS, and Adtech systems.
Audio/Video Strategies Recap
On June 19-20, the members of OPA Europe met in Milan at the offices of Gruppo 24 Ore to discuss Audio/Video Strategies.
Presentations examined how digital news publishers are leveraging audio and video to expand audience reach, deepen engagement, and create new revenue opportunities. Participants shared best practices, explored innovative formats, and discussed common challenges to integrating multimedia into their content, distribution and monetization strategies.
