OPA Europe's upcoming Best Practices meeting will take place on March 21-22 in Hamburg, Germany. Its central topic is "Innovations in Advertising". Discussions will focus on two key pillars: (a) Programmatic and (b) Branded Content services to clients. There will be an extra focus on the Mobile and Video dimension, as well as new ways brands are monetising content.
Participating companies include Le Monde, Der Spiegel, The Telegraph, Le Figaro, Grupo Godo, Ringier Axel Springer, JP/Politiken, GEDI Gruppo Editoriale, Prisa, Die Zeit, Tamedia, Unidad Editorial, Vocento, Frankfurter Allgemeine Zeitung, Henneo and Cofina Media.
On October 18-19, the members of OPA Europe met at Cofina Media in Lisbon to discuss Online Digital and Audio Strategies. Presentations examined digital video and audio content produced, effectiveness metrics employed to assess performance, HR and tech tools, marketing and distribution strategies, as well as overall monetization strategies.
Our sponsor, Wildmoka, presented their live video editing platform that automatically tailors live content to all digital channels and audiences.
Attending companies included: Ringier Axel Springer, Le Monde, Spiegel Online, The Telegraph, Unidad Editorial, JP/Politiken, Le Figaro, GEDI Gruppo Editoriale, Prisa, Henneo, Cofina Media, Grupo Godo, Gruppo 24 Ore, and RCS MediaGroup.