Meeting News
Upcoming Meeting - Subscriptions and Paid Content
OPA Europe members will be meeting in London on October 20-21 to discuss "Subscriptions and Paid Content", and will examine multiple facets of premium publishers' subscription strategies, notably conversion & retention approaches (centered on new product development, pricing and audience segmentation / targeting), the restructuring of processes and teams as well as resources deployed, both in terms of talent and technological tools.
Platforms and Distribution Meeting Recap
On June 23-24, the members of OPA Europe met in Oslo at the offices of NHST to discuss Platforms and Distribution Strategies. Presentations covered major trends and addressed best practices across a wide range of topics such as search, social, audio, ecommerce, TV and data, amongst others.
