This report deals with innovations in the advertising sales operations of digital premium publishers. It covers major trends and addresses best practices across a wide range of current and emerging areas such as programmatic and data strategies, new services and the development of a 360 offering, emerging new metrics, as well as best practices in critical new fields such as sustainability.
The report's main sources include presentations and discussions from the OPA Europe ‘best practice’ meeting of October 2023 in Hamburg, as well as material collected from selected external sources, such as trade Press and specialist newsletters/blogs.
The 26 page report includes an appendix of slides from the company presentations shared at the October 2023 OPA Europe best practice meeting in Hamburg.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
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