Reports
- Details
This report focuses on the strategies and tactics premium publishers are implementing to address the challenges and opportunities in the digital video and audio/voice marketplaces. Issues examined include audiovisual content produced, formats developed, metrics used for performance appraisal, resources deployed, marketing and distribution policies as well as monetization practices.
The report's principal sources include primarily input from OPA Europe members (either in the form of presentations or points raised in internal discussions), as well as material collected from selected external sources such as trade Press and specialist newsletters/blogs.
The 30-page report includes an appendix of slides from the company presentations shared at the meeting.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full Report (Members Only)
- Details
This report focuses on Subscription Strategies, covering the evolution of product, shifts in pricing, innovations in marketing, and issues of resources.
The report's main sources include presentations and discussions from the OPA Europe Best Practices meeting of March 2025 at the offices of El Pais in Madrid, as well as material collected from selected external sources such as trade Press and specialist newsletters/blogs.
The 30-page report includes an appendix of slides from the company presentations shared at the meeting.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full Report (Members Only)
- Details
This report focuses on the frameworks, strategies and tactics that premium publishers are deploying in the fast growing field of Artificial Intelligence, including the most recent area of generative AI. It examines plans and current practices in Production, Distribution and Monetization while also addressing issues of Resources, be it Tech or Talent.
The report's principal sources include primarily input from OPA Europe members (either in the form of presentations or points raised in internal discussions), as well as material collected from selected external sources such as trade Press and specialist newsletters/blogs.
The 31 page report includes an appendix of slides from the company presentations shared at the June 2024 OPA Europe best practice meeting in Stockholm.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full Report (Members Only)
- Details
This report focuses on Audience Development and Platform Strategies, notably new content strategies for audience acquisition and retention, in terms of thematics (type of content), formats (text, audio, video, etc.) and distribution channel (web, newsletter, app, etc.).
It examines marketing techniques both ‘on site’ and ‘off site’ (with a focus on platforms, namely Search and Social) as well as issues of resources both in terms of tech/tools and of talent.
The report's main sources include presentations and discussions from the OPA Europe Best Practices meeting of October 2024 at the offices of Le Soir in Brussels, as well as material collected from selected external sources such as trade Press and specialist newsletters/blogs.
The 28 page report includes an appendix of slides from the company presentations shared at the meeting.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full Report (Members Only)
- Details
This report focuses on the strategies and tactics that premium publishers are deploying to develop their subscription operations and revenues. Issues examined include the product or service, pricing and marketing as well as matters of resources, distribution and advertising proposition. The report's principal sources include primarily input from OPA Europe members (either in the form of presentations or points raised in internal discussions), as well as material collected from selected external sources such as trade Press and specialist newsletters/blogs.
The report's main sources include presentations and discussions from the OPA Europe ‘best practice’ meeting of March 2024 in Paris, as well as material collected from selected external sources, such as trade Press and specialist newsletters/blogs.
The 27 page report includes an appendix of slides from the company presentations shared at the March 2024 OPA Europe best practice meeting in Paris.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full Report (Members Only)
