Reports

Reports

hamburg innovations advertising reportThis report deals with innovations in the advertising sales operations of digital premium publishers. It covers major trends and addresses best practices across a wide range of current and emerging areas such as programmatic and data strategies, new services and the development of a 360 offering, emerging new metrics, as well as best practices in critical new fields such as sustainability.

The report's main sources include presentations and discussions from the OPA Europe ‘best practice’ meeting of October 2023 in Hamburg, as well as material collected from selected external sources, such as trade Press and specialist newsletters/blogs.

The 26 page report includes an appendix of slides from the company presentations shared at the October 2023 OPA Europe best practice meeting in Hamburg.

Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.

Full Report (Members Only)

audience reportThis report focuses on Digital Video and Audio/Voice Strategies, and examines issues including audiovisual content produced, effectiveness metrics used for performance appraisal, resources deployed, marketing and distribution policies, as well as monetization practices.

The report's principal sources include primarily input from OPA Europe members (either in the form of presentations or points raised in internal discussions), as well as material collected from selected external sources such as trade Press and specialist newsletters/blogs.

The 28 page report includes an appendix of slides from the company presentations shared at the June 2023 OPA Europe best practice meeting in Copenhagen.

Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.

Full Report (Members Only)

subscribeThis report focuses on the strategies and tactics that premium publishers are deploying to develop their subscription operations and revenues. Issues examined include the product or service, pricing and marketing as well as matters of resources, distribution and advertising proposition. The report's principal sources include primarily input from OPA Europe members (either in the form of presentations or points raised in internal discussions), as well as material collected from selected external sources such as trade Press and specialist newsletters/blogs.

The 28 page report includes an appendix of slides from the company presentations shared at the October 2022 OPA Europe best practice meeting in London.

Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.

Full Report (Members Only)

audience reportThis report focuses on Audience Development Strategies, notably new content strategies for (new) audience acquisition, in terms of thematics (type of content), formats (text, audio, video, infographics, etc.) and distribution channels (web, newsletter, app, etc.). It examines marketing techniques both ‘on site’ and ‘off site’ (e.g., Search and Social) and discusses issues of resources both in terms of tech/tools and of talent, as well as potential impact on other revenue-generating activities such as advertising.The report's principal sources include primarily input from OPA Europe members (either in the form of presentations or points raised in internal discussions), as well as material collected from selected external sources such as trade Press and specialist newsletters/blogs.

The 30 page report includes an appendix of slides from the company presentations shared at the March 2023 OPA Europe best practice meeting in Barcelona.

Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.

Full Report (Members Only)

platforms1This report focuses on Platforms and Distribution Strategies, and covers the distribution strategies of premium news brands, particularly in relation to global platforms. It examines a series of crucial issues such as content and operational framework while focusing also on data, metrics, monetization and human resources as well as processes. The report's principal sources include primarily input from OPA Europe members (either in the form of presentations or points raised in internal discussions), as well as material collected from selected external sources such as trade Press and specialist newsletters/blogs.

The 26 page report includes an appendix of slides from the company presentations shared at the June 2022 OPA Europe best practice meeting in Oslo.

Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.

Full Report (Members Only)

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