Meeting News

OPA Europe members will be meeting in Copenhagen on June 18-19 to discuss “Advertising Strategies.”

Through member presentations and debates, this meeting will explore the latest innovations shaping advertising sales strategies across the media landscape, with a focus on programmatic trading, branded content, and emerging revenue opportunities. Discussions will examine evolving marketplace approaches, data and technology

On March 19-20, the members of OPA Europe met in London at the offices of The Times to discuss Subscription Strategies.

Presentations examined how premium publishers are adapting their subscription, pricing, content, and distribution strategies in response to major shifts in the digital media landscape. Participants shared best practices around audience growth, retention, app engagement, AI deployment, bundling, marketing, and direct reader relationships. Discussions also explored emerging opportunities and challenges related to AI platforms, content visibility, and long-term digital sustainability.

On October 16-17, the members of OPA Europe met in Lisbon at the offices of Medialivre to discuss Product Tech & Innovation.

Presentations examined how publishers are integrating AI across product design, editorial, personalization, engagement, and advertising, as well as the balance between building and buying new technologies. Discussions covered UX and design innovations that drive conversion and loyalty, approaches to prioritizing and measuring projects on the digital roadmap, effective team structures and collaboration models, and an overview of core tech infrastructure—including first-party data, CMS, and Adtech systems.