Meeting News
Upcoming Meeting - Innovations in Ad Sales
For our first in person meeting since the beginning of the pandemic, OPA Europe members will be meeting in Paris on October 21-22 to discuss "Innovations in Advertising Sales".
Points covered will include programmatic trading strategy, native advertising services and formats, quality as it pertains to viewability, ad fraud, brand safety, ad blocking and ad clutter, as well as new/other B2B revenue streams.
Digital Strategies Meeting Recap
On June 17-18, the members of OPA Europe met virtually to discuss Data Strategies for Digital Publishers. Presentations focused on the deployment of (1st, 2nd or 3rd party) data in content production and distribution, marketing activities (from segmentation and offer development to dynamic creative, messaging, performance measurement and retargeting) and advertising sales, including audience profiles/clusters, targeting solutions, effectiveness metrics as well as terms and conditions for buyers (e.g., code of conduct).
