This best practices meeting on March 4-5 will focus on "Loyalty, retention and churn management strategies" in subscriptions, following through on our October meeting that dealt with the issue of paid content in a broader manner. Points covered will range from content innovation to formats/channels (web, newsletter, podcasts, notifications, etc.), and from metrics /KPIs (e.g., RFV) to marketing techniques, for instance, messaging and price. Emphasis will also be placed on tech and tools, particularly in Data management (collection, analysis, deployment), and different phases (onboarding, renewal, upselling) will be further examined.
On October 15-16, the members of OPA Europe met virtually to discuss Subscription Strategies for Digital Publishers. Presentations focused on the strategies and tactics premium publishers have implemented during the Covid-19 pandemic crisis. Issues examined include company re-organization, content and services development, managing advertising sales, as well as innovations in marketing, in order to acquire or retain readers.