OPA Europe's upcoming Best Practices meeting will take place on October 17-18 in Rome, Italy. The central theme of the meeting is "Platforms and Distribution Strategies" and will examine a range of issues regarding relationships with Global players such as content promotion and dissemination, marketing and data, as well as monetization both in ad sales and in subscription.
On June 20-21, the members of OPA Europe met at JP/Politikens Hus in Copenhagen to discuss Data Strategies for Digital Publishers. Presentations examined the topics of infrastructure and tools, as well as management of human resources, while focusing on applications of Data in journalism, marketing and advertising sales.
Our sponsor, 1PlusX, presented their solution for helping publishers manage customer and user data for online marketing success.