Meeting News
AI in Digital Publishing Recap
On June 13-14, the members of OPA Europe met in Stockholm at the offices of Bonnier News to discuss AI in Digital Publishing.
Presentations covered the frameworks, strategies and tactics that premium publishers are deploying in the fast growing field of Artificial Intelligence, including the most recent area of generative AI. Attendees examined plans and current practices in Production, Distribution and Monetization while also addressing issues of Resources, be it Tech or Talent.
Subscription Strategies Recap
On March 14-15, the members of OPA Europe met in Paris at the offices of Le Monde to discuss Subscription Strategies.
Presentations covered the strategies, tactics and, just as importantly, tools that premium news brands across Europe are deploying to grow their subscriber base, foster loyalty and engagement, ensure retention and minimize churn.