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On October 17-18, the members of OPA Europe met in Brussels at the offices of Le Soir to discuss Audience Developoment and Platform Strategies.
Presentations covered content strategies for audience acquisition in terms of thematics, formats and channel, ‘on site’ marketing techniques, content distribution strategies and tactics, monetisation strategies other than subscriptions, as well as resources utilized strategically including tools, human resources and KPI's to improve performance.
Read more: Audience Development and Platform Strategies Recap
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On June 13-14, the members of OPA Europe met in Stockholm at the offices of Bonnier News to discuss AI in Digital Publishing.
Presentations covered the frameworks, strategies and tactics that premium publishers are deploying in the fast growing field of Artificial Intelligence, including the most recent area of generative AI. Attendees examined plans and current practices in Production, Distribution and Monetization while also addressing issues of Resources, be it Tech or Talent.
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On March 14-15, the members of OPA Europe met in Paris at the offices of Le Monde to discuss Subscription Strategies.
Presentations covered the strategies, tactics and, just as importantly, tools that premium news brands across Europe are deploying to grow their subscriber base, foster loyalty and engagement, ensure retention and minimize churn.
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On October 19-20, the members of OPA Europe met in Hamburg at the offices of Der Spiegel to discuss Innovations in Advertising.
Presentations covered marketplace strategies, policy elements (pricing, quality/data controls and yield optimization), publisher alliances, data management and tech infrastructure, structure/profiles of sales and operations teams, and KPIs deployed to appraise results.
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On June 22-23, the members of OPA Europe met in Copenhagen at the offices of JP Politiken to discuss Digital Video & Audio/Voice Strategies.
Presentations covered the strategies and tactics premium publishers are implementing to address the challenges and opportunities in the digital video and audio/voice marketplaces.
