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On March 20-21, the members of OPA Europe met in Madrid at the offices of El Pais to discuss Subscription Strategies.
Presentations covered subscription strategies in terms of the evolution of product, shifts in pricing, innovations in marketing, and issues of resources.
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OPA Europe members will be meeting in Madrid on March 20-21 to discuss "Subscription Strategies for Digital Publishers".
This central theme will examine - through member presentations and debates - subscription types, pricing solutions, service dimensions and key innovations. Discussions will also cover marketing techniques, dedicated resources, advertising and distribution tactics.
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On October 17-18, the members of OPA Europe met in Brussels at the offices of Le Soir to discuss Audience Developoment and Platform Strategies.
Presentations covered content strategies for audience acquisition in terms of thematics, formats and channel, ‘on site’ marketing techniques, content distribution strategies and tactics, monetisation strategies other than subscriptions, as well as resources utilized strategically including tools, human resources and KPI's to improve performance.
Read more: Audience Development and Platform Strategies Recap
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On June 13-14, the members of OPA Europe met in Stockholm at the offices of Bonnier News to discuss AI in Digital Publishing.
Presentations covered the frameworks, strategies and tactics that premium publishers are deploying in the fast growing field of Artificial Intelligence, including the most recent area of generative AI. Attendees examined plans and current practices in Production, Distribution and Monetization while also addressing issues of Resources, be it Tech or Talent.
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On March 14-15, the members of OPA Europe met in Paris at the offices of Le Monde to discuss Subscription Strategies.
Presentations covered the strategies, tactics and, just as importantly, tools that premium news brands across Europe are deploying to grow their subscriber base, foster loyalty and engagement, ensure retention and minimize churn.
