On October 16-17, the members of OPA Europe met in Lisbon at the offices of Medialivre to discuss Product Tech & Innovation.

Presentations examined how publishers are integrating AI across product design, editorial, personalization, engagement, and advertising, as well as the balance between building and buying new technologies. Discussions covered UX and design innovations that drive conversion and loyalty, approaches to prioritizing and measuring projects on the digital roadmap, effective team structures and collaboration models, and an overview of core tech infrastructure—including first-party data, CMS, and Adtech systems.

Attending companies: Der Spiegel, FAZ, Bonnier, Grupo Godó, Gazeta Wyborcza, GEDI, Gruppo 24 Ore, Hearst, The Times, Henneo, Les Echos, Le Figaro, Le Monde, Le Parisien, Le Temps, Medialivre, Rossel, and The Telegraph.