At its best practices meeting in Lausanne to be held in October 2015, OPA Europe members will focus on innovations in advertising.

Presentations, discussions and debates over the two days of meetings will examine advertising from every angle: programmatic, viewability, native, etc. As usual, member and guest companies will report on performance metrics and key indices, technologies deployed and data analytics, promotion tactics and marketing strategies, advertising sales, issues of infrastructure and distribution, as well as human resources, and structuring and skills development questions -- all as pertain to advertising.

Attending companies include Le Figaro, Le Monde, Corriere della Sera, The New York Times, Le Temps, La Repubblica, El Mundo, El Pais, Spiegel Online, Vocento, La Vanguardia and Lambrakis Press.