On June 22-23, the members of OPA Europe met in Oslo to discuss Innovations in Advertising. Presentations covered programmatic trading, content marketing, native advertising, monetisation in mobile and video, and examined ad product development, pricing and yield optimisation, targeting and measurement, as well as broader issues including alliances and partnerships, and investments in HR and technology. Our sponsor, Beemray, presented how their audience intelligence platform enables publishers with customer intelligence based on precise locations and context.

Attending companies were: The New York Times, Le Figaro, The Telegraph, Le Monde, Aller Media, Der Spiegel, Vocento, La Repubblica, Dagens Naeringsliv, El Pais, Henneo, Schibsted, and Grupo Godo.