On October 21-22, the members of OPA Europe met in Paris to discuss Innovations in Advertising Sales. Presentations covered major trends and addressed best practices across a wide range of current and emerging areas such as data strategies, programmatic trading, native advertising, the development of a 360 offering as well as initiatives in high growth areas such as social and e-commerce.

Attending companies: Der Spiegel, The New York Times, Le Soir, JP/Politikens, Le Monde, NHST Media Group, Le Temps, The Telegraph, Le Figaro, Henneo, L'Express, Gruppo 24 Ore, Tamedia, La Repubblica, Vocento, Le Parisien.