london recapOn October 20-21, the members of OPA Europe met in London at the offices of The Telegraph to discuss Subscription Strategies. Presentations covered the strategies and tactics that premium publishers are deploying to develop their subscription operations and revenues. Issues examined include the product or service, pricing and marketing as well as matters of resources, distribution and advertising proposition.

Attending companies: Der Spiegel, Prisa, Le Soir, Frankfurter Allgemeine Zeitung, Grupo Godó, Le Monde, NHST Media Group, Le Temps, The Telegraph, Le Figaro, Henneo, Gruppo 24 Ore, Tamedia, La Repubblica, Vocento, and Les Echos/Le Parisien.

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