OPA Europe's upcoming Best Practices meeting will take place on March 21-22 in Hamburg, Germany. Its central topic is "Innovations in Advertising". Discussions will focus on two key pillars: (a) Programmatic and (b) Branded Content services to clients. There will be an extra focus on the Mobile and Video dimension, as well as new ways brands are monetising content.
Participating companies include Le Monde, The New York Times, Der Spiegel, The Telegraph, Le Figaro, Grupo Godo, Ringier Axel Springer, JP/Politiken, GEDI Gruppo Editoriale, Prisa, Handelsblatt Group, Tamedia, Unidad Editorial, Vocento, Frankfurter Allgemeine Zeitung, Les Echos, Henneo, Suddeutsche Zeitung, Gruppo 24 Ore, Cofina Media, and Digital Content Next.