On March 21-22, the members of OPA Europe met at Der Spiegel in Hamburg to discuss Innovations in Advertising. Presentations examined programmatic trading strategies, content marketing / native advertising services, viewability, ad fraud, brand safety, ad blocking, policies for mobile and video, as well as B2B revenue streams that are resulting through content development.

Our sponsor, Outbrain, presented their discovery platform that helps connect publishers to their target audience through personalized recommendations.

Attending companies included: Frankfurter Allgemeine Zeitung, The New York Times, Le Monde, La Repubblica, El Pais, The Telegraph, JP / Politikens, IQ Digital Media, Le Figaro, Spiegel Media, Ringier Axel Springer, Henneo, Gruppo 24 Ore, Cofina Media, Tamedia, Vocento, Grupo Godo, Süddeutsche Zeitung, GEDI Gruppo Editoriale, and Digital Content Next.