On February 27-28, the members of OPA Europe met at Prisa - El País in Madrid to discuss Apps Publishing Strategies. Presentations examined crucial issues such as strategic approach and rationale, content and services offered while focusing also on marketing/distribution, performance metrics and monetization, as well as technology and human resources.

Our sponsor, Adobe, presented their subscription solutions for digital publishers.

Attending companies included: Aller Media, The Financial Times, Prisa, Le Monde, The Telegraph, Le Figaro, Der Spiegel, NHST Media Group, Henneo, Gruppo 24 Ore, Tamedia, Vocento, Unidad Editorial, and Le Parisien.