On October 17-18, the members of OPA Europe met in Brussels at the offices of Le Soir to discuss Audience Developoment and Platform Strategies.

Presentations covered content strategies for audience acquisition in terms of thematics, formats and channel, ‘on site’ marketing techniques, content distribution strategies and tactics, monetisation strategies other than subscriptions, as well as resources utilized strategically including tools, human resources and KPI's to improve performance.

Attending companies: , Le Parisien, Frankfruter Allgemeine Zeitung, Les Echos, Bonnier News, Medialivre, GEDI Gruppo Editoriale, Der Spiegel, Hearst Digital, Rossel/Le Soir, Le Monde, DPG Media Group, The Telegraph, Le Figaro, Henneo, and Gruppo 24 Ore.