OPA Europe members will be meeting in Madrid on March 20-21 to discuss "Subscription Strategies for Digital Publishers".
This central theme will examine - through member presentations and debates - subscription types, pricing solutions, service dimensions and key innovations. Discussions will also cover marketing techniques, dedicated resources, advertising and distribution tactics.
Attending companies include:
Le Monde, Rossel, Prisa, Hearst, Frankfurter Allgemeine Zeitung, Vocento, JP Politiken, Henneo, The Times, Le Parisien, Der Spiegel, Le Figaro, Gazeta Wyborcza, Tamedia, GEDI Grupo Editoriale, The Telegraph, Grupo 24 Ore, Les Echos, and JP Politiken.