OPA Europe members will be meeting in Madrid on March 20-21 to discuss "Subscription Strategies for Digital Publishers".
This central theme will examine - through member presentations and debates - subscription types, pricing solutions, service dimensions and key innovations. Discussions will also cover marketing techniques, dedicated resources, advertising and distribution tactics.
Attending companies include:
Le Monde, Rossel, Prisa, Frankfurter Allgemeine Zeitung, Vocento, Henneo, Le Parisien, Der Spiegel, Le Figaro, Tamedia, GEDI Grupo Editoriale, The Telegraph, and JP Politiken.