der spiegel conf smallOn October 19-20, the members of OPA Europe met in Hamburg at the offices of Der Spiegel to discuss Innovations in Advertising.

Presentations covered marketplace strategies, policy elements (pricing, quality/data controls and yield optimization), publisher alliances, data management and tech infrastructure, structure/profiles of sales and operations teams, and KPIs deployed to appraise results.

Attending companies: Business Post, JP Politiken, Bonnier News, GEDI Gruppo Editoriale, Der Spiegel, Cofina Media, Hearst Digital, Le Soir, Le Monde, DPG Media Group, The Telegraph, Le Figaro, Henneo, Gruppo 24 Ore, Tamedia, Vocento, Les Echos/Le Parisien.

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