On March 14-15, the members of OPA Europe met in Paris at the offices of Le Monde to discuss Subscription Strategies.
Presentations covered the strategies, tactics and, just as importantly, tools that premium news brands across Europe are deploying to grow their subscriber base, foster loyalty and engagement, ensure retention and minimize churn.
Attending companies: Frankfruter Allgemeine Zeitung, JP Politiken, Bonnier News, Prisa, GEDI Gruppo Editoriale, Der Spiegel, Hearst Digital, Rossel/Le Soir, Le Monde, DPG Media Group, The Telegraph, Le Figaro, Henneo, Gruppo 24 Ore, Tamedia, Vocento, Les Echos/Le Parisien.