paris2024 articleOPA Europe members will be meeting in Stockholm on June 13-14 to discuss "AI in Digital Publishing".

This central theme will be covered in three different sessions that will examine - through member presentations and debates - the application of AI in (i) content production and editorial innovation, (ii) content/product distribution and marketing, and (iii) monetization approaches, in both subscription development and advertising sales.

Diverse approaches will be presented, however with a special emphasis on generative AI.

Attending companies include:

Le Monde, Frankfurter Allgemeine Zeitung, Prisa, Le Parisien, Hearst Digital, Der Spiegel, Le Figaro, Tamedia, GEDI Grupo Editoriale, Henneo, The Telegraph, JP Politiken, Le Soir, Vocento, Bonnier News, DPG Media, Gruppo 24 Ore and Le Temps.

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