OPA Europe members will be meeting in Copenhagen on June 18-19 to discuss “Advertising Strategies.”
Through member presentations and debates, this meeting will explore the latest innovations shaping advertising sales strategies across the media landscape, with a focus on programmatic trading, branded content, and emerging revenue opportunities. Discussions will examine evolving marketplace approaches, data and technology
infrastructure, audience and yield optimization, and the growing role of AI, cookieless targeting solutions, and consentless inventory strategies. Participants will also share insights on branded content and native advertising services, including premium formats, distribution models, performance measurement, and social amplification.
Attending companies include:
JP Politiken, The Times, DPG Media, Rossel-Le Soir, Frankfurter Allgemeine Zeitung, Le Monde, Hearst,, Henneo, Der Spiegel, Le Figaro, and The Telegraph.