On March 19-20, the members of OPA Europe met in London at the offices of The Times to discuss Subscription Strategies.
Presentations examined how premium publishers are adapting their subscription, pricing, content, and distribution strategies in response to major shifts in the digital media landscape. Participants shared best practices around audience growth, retention, app engagement, AI deployment, bundling, marketing, and direct reader relationships. Discussions also explored emerging opportunities and challenges related to AI platforms, content visibility, and long-term digital sustainability.
Attending companies include:
The Times, Der Spiegel, Bonnier News, Prisa, FAZ, Gazeta Wyborcza, GEDI, Gruppo 24 Ore, Hearst, Henneo, Les Echos, Le Figaro, Le Monde, Le Parisien, Le Temps, Rossel, The Telegraph and Vocento.