This report deals with innovations in the advertising sales operations of digital premium publishers. It covers major trends and addresses best practices across a wide range of current and emerging areas such as programmatic trading, native advertising and content marketing, publisher alliances & JVs, ‘high growth’ sectors – mobile, video and affiliation/e-commerce – as well as issues of supply chain quality such as brand safety, ad fraud, viewability and ad clutter. The report's main sources include presentations and discussions from the OPA Europe ‘best practice’ meeting of March 2019 in Hamburg, as well as material collected from selected external sources such as trade Press and specialist newsletters/blogs.
The 31 page report includes an appendix of slides from the company presentations shared at the March 2019 OPA Europe best practice meeting in Hamburg.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full report (Members only)