This report focuses on mobile publishing as an increasingly critical area of business activity. It aims to examine current policies, key trends and emerging best practices from leading Press Groups, in key aspects of business operations, namely content, design, advertising sales, marketing, and availability/distribution. The report's principal sources include primarily input from OPA Europe members (either in the form of presentations or points raised in internal discussions), as well as material collected from selected external sources such as trade Press and specialist newsletters/blogs.
The 28-page report includes an annexe of slides from the company presentations shared at the October 2017 OPA Europe best practice meeting in London.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full report (Members only)