young readersAbout the Executive Report

This report focuses on 'young readers', namely the 15-24 demographic and the way premium publishers connect with them in the digital world. It outlines the main challenges and highlights examples of successful policies while at the same time raising key issues to be addressed.

The 33-page report includes an annexe of slides from the company presentations shared at the March 2014 OPA Europe best practice meeting in Milan.

Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.

Full report (Members only)



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