This report focuses on Digital Video and Audio/Voice Strategies, and examines issues including audiovisual content produced, effectiveness metrics used for performance appraisal, resources deployed, marketing and distribution policies, as well as monetization practices.
The report's principal sources include primarily input from OPA Europe members (either in the form of presentations or points raised in internal discussions), as well as material collected from selected external sources such as trade Press and specialist newsletters/blogs.
The 28 page report includes an appendix of slides from the company presentations shared at the June 2023 OPA Europe best practice meeting in Copenhagen.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full Report (Members Only)