This report focuses on the frameworks, strategies and tactics that premium publishers are deploying in the fast growing field of Artificial Intelligence, including the most recent area of generative AI. It examines plans and current practices in Production, Distribution and Monetization while also addressing issues of Resources, be it Tech or Talent.

The report's principal sources include primarily input from OPA Europe members (either in the form of presentations or points raised in internal discussions), as well as material collected from selected external sources such as trade Press and specialist newsletters/blogs.

The 31 page report includes an appendix of slides from the company presentations shared at the June 2024 OPA Europe best practice meeting in Stockholm.

Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.

Full Report (Members Only)