This report focuses on Audience Development and Platform Strategies, notably new content strategies for audience acquisition and retention, in terms of thematics (type of content), formats (text, audio, video, etc.) and distribution channel (web, newsletter, app, etc.).

It examines marketing techniques both ‘on site’ and ‘off site’ (with a focus on platforms, namely Search and Social) as well as issues of resources both in terms of tech/tools and of talent.

The report's main sources include presentations and discussions from the OPA Europe Best Practices meeting of October 2024 at the offices of Le Soir in Brussels, as well as material collected from selected external sources such as trade Press and specialist newsletters/blogs.

The 28 page report includes an appendix of slides from the company presentations shared at the meeting.

Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.

Full Report (Members Only)