On March 13-14, OPA Europe met at the member company headquarters of Corriere della Sera and Il Sole 24 Ore to discuss the 15-24 age demographic, i.e. the emerging generation of users that premium publishers aim to convert to loyal customers of their content and services.

Following a warm welcome from Alceo Rapagna, Chief Digital Officer at RCS MediaGroup, members shared strategies and experiences in a format that was structured, yet allowed time for discussion and exchange with the people who implemented the measures.

Guests included Upcoming and MyRadio from the Telegraaf MediaGroep, and Melty.