churnOn March 4-5, the members of OPA Europe met virtually to discuss Loyalty, Retention and Churn. Presentations focused on the strategies and tactics that premium publishers are deploying to manage loyalty, retention and churn in their subscription operations. Issues examined include content innovation and channels used, marketing tactics, as well as matters of metrics and resources, in both talent and tech.

Attending companies: El Pais, Le Monde, NHST Media Group, Le Temps, The Telegraph, Le Figaro, Der Spiegel, Henneo, Gruppo 24 Ore, Tamedia, La Repubblica, Cofina Media, Vocento, Le Parisien, and Corriere della Sera.

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