For our first in person meeting since the beginning of the pandemic, OPA Europe members will be meeting in Paris on October 21-22 to discuss "Innovations in Advertising Sales".
Points covered will include programmatic trading strategy, native advertising services and formats, quality as it pertains to viewability, ad fraud, brand safety, ad blocking and ad clutter, as well as new/other B2B revenue streams.
Special focus will be placed on presenting issues in a 'post 3P cookie / post-IDFA' context, and e-commerce.
Attending companies include:
Le Monde, Tamedia, The Telegraph, Le Parisien, JP/Politikens, Vocento, Le Figaro, Der Spiegel, Henneo, GEDI Gruppo Editoriale, Unidad Editorial and Le Temps.