barcelona2023 smallOPA Europe members will be meeting in Barcelona on March 23-24 to discuss "Audience Development", that is the strategies, tactics, resources and tools that premium news brands across Europe are deploying to grow their user base, foster loyalty and engagement and convert readers into long term subscribers.

It will examine issues of content development, marketing and distribution approaches, performance metrics, tech investments as well as, where relevant, ad monetization.

Attending companies include:

Grupo Godó, Business Post, Der Spiegel, Le Figaro, Tamedia, Bonnier, Le Parisien, Frankfurter Allgemeine, GEDI Grupo Editoriale, Henneo and Le Monde.

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