OPA Europe members will be meeting in Brussels on October 17-18 to discuss "Audience Development and Platform Strategies".

This central theme will examine - through member presentations and debates - content strategies for audience acquisition in terms of thematics, formats, channel, and ‘on site’ marketing techniques. Discussion will also cover content distribution strategy and tactics in relation to search engines, social media platforms, AI platforms, app stores, and newer/‘niche’ channels.

Attending companies include:

Le Monde, Rossel, Frankfurter Allgemeine Zeitung, Le Parisien, Hearst Digital, Der Spiegel, Le Figaro, Tamedia, GEDI Grupo Editoriale, The Telegraph, Gruppo 24 Ore, and Gazeta Wyborcza.