On June 18-19, the members of OPA Europe met at the offices of JP Politiken in Copenhagen, to discuss 'Innovations in Advertising' as it applies to their companies. Members examined the latest innovations shaping advertising sales strategies across the media landscape, with a focus on programmatic trading, branded content, and emerging revenue opportunities.
Discussions examined evolving marketplace approaches, data and technology infrastructure, audience and yield optimization, and the growing role of AI, cookieless targeting solutions, and consentless inventory strategies. Participants will also shared insights on branded content and native advertising services, including premium formats, distribution models, performance measurement, and social amplification.
OPA Europe wishes to thank JP Politiken for the outstanding welcome and organization of the two days of meetings.
Attending companies included Le Figaro, Le Monde, La Repubblica, El Pais, The Times, Le Temps, DPG Media, The Telegraph, Der Spiegel, Le Parisien, FAZ, Gazeta Wyborcza, Hearst, Il Sole 24 Ore, Rossel and Vocento.