OPA Europe members will be meeting in Warsaw on October 15-16 to discuss “Platforms and Distribution Strategies.”
Through member presentations and debates, this meeting will explore infrastructure, audience and yield optimization, and the growing role of AI, cookieless targeting solutions, and consentless inventory strategies. Participants will also share insights on branded content and native advertising services, including premium formats, distribution models, performance measurement, and social amplification.
Attending companies include:
Gazeta Wyborcza, Bonnier, The Times, DPG Media, Prisa, Le Parisien, Rossel-Le Soir, Il Sole 24 Ore, Les Echos, Frankfurter Allgemeine Zeitung, Le Temps, Vocento, Le Monde, Hearst, Henneo, Der Spiegel, Medialivre, Le Figaro, and The Telegraph.