OPA Europe's upcoming Best Practices meeting will take place on October 6-7 in Pisa, Italy, and will focus on “Big Data in Digital Publishing“ for premium publishers.
Members will present and debate applications of Big data strategies in journalism and content creation/personalization/recommendation, marketing, particularly focusing on distribution and user acquisition/retention, and advertising sales and new revenue generation.
Attending companies include Gruppo Espresso, Le Monde, El Pais, Le Figaro, Le Temps, Dagens Naeringsliv, and Lambrakis Press.