This report focuses on Innovations in Advertising Sales. It examines the topics of data, shifts in programmatic, innovations in native, as well as social and e-commerce. The report's main sources include presentations and discussions from the OPA Europe Best Practices meeting of October 2021, as well as material collected from selected external sources such as trade Press and specialist newsletters/blogs.
The 28 page report includes an appendix of slides from the company presentations shared at the October 2021 OPA Europe best practice meeting in Paris.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
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