Meeting News
Upcoming Meeting - Subscription Strategies
OPA Europe members will be meeting in Madrid on March 20-21 to discuss "Subscription Strategies for Digital Publishers".
This central theme will examine - through member presentations and debates - subscription types, pricing solutions, service dimensions and key innovations. Discussions will also cover marketing techniques, dedicated resources, advertising and distribution tactics.
Audience Development and Platform Strategies Recap
On October 17-18, the members of OPA Europe met in Brussels at the offices of Le Soir to discuss Audience Developoment and Platform Strategies.
Presentations covered content strategies for audience acquisition in terms of thematics, formats and channel, ‘on site’ marketing techniques, content distribution strategies and tactics, monetisation strategies other than subscriptions, as well as resources utilized strategically including tools, human resources and KPI's to improve performance.
