Meeting News
Upcoming Meeting - Audience Development & Platform Strategies
OPA Europe members will be meeting in Brussels on October 17-18 to discuss "Audience Development and Platform Strategies".
This central theme will examine - through member presentations and debates - content strategies for audience acquisition in terms of thematics, formats, channel, and ‘on site’ marketing techniques. Discussion will also cover content distribution strategy and tactics in relation to search engines, social media platforms, AI platforms, app stores, and newer/‘niche’ channels.
AI in Digital Publishing Recap
On June 13-14, the members of OPA Europe met in Stockholm at the offices of Bonnier News to discuss AI in Digital Publishing.
Presentations covered the frameworks, strategies and tactics that premium publishers are deploying in the fast growing field of Artificial Intelligence, including the most recent area of generative AI. Attendees examined plans and current practices in Production, Distribution and Monetization while also addressing issues of Resources, be it Tech or Talent.
