On October 15 -16, the members of OPA Europe met at the offices of Le Temps in Lausanne, to discuss 'Innovations in Advertising' as it applies to their companies. Members examined growth channels such as mobile and video, programmatic and native advertising, as well as other topics related to advertising, including ad blockers and viewability.
Our sponsor, Outbrain, presented their solutions to help publishers increase web traffic.
OPA Europe wishes to thank Le Temps for the outstanding welcome and organization of the two days of meetings.
Attending companies included Le Figaro, Le Monde, La Repubblica, El Mundo, El Pais, La Vanguardia, Corriere della Sera, Le Temps, Iogenia and Lambrakis Press.