Reports
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This report deals with innovations in the advertising sales operations of digital premium publishers. It covers major trends and addresses best practices across a wide range of current and emerging areas such as programmatic trading, native advertising and content marketing, publisher alliances & JVs, ‘high growth’ sectors – mobile, video and affiliation/e-commerce – as well as issues of supply chain quality such as brand safety, ad fraud, viewability and ad clutter. The report's main sources include presentations and discussions from the OPA Europe ‘best practice’ meeting of March 2019 in Hamburg, as well as material collected from selected external sources such as trade Press and specialist newsletters/blogs.
The 31 page report includes an appendix of slides from the company presentations shared at the March 2019 OPA Europe best practice meeting in Hamburg.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full report (Members only)
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This report focuses on the strategies and tactics premium publishers are implementing to address the challenges and opportunities in the digital video and audio/voice marketplaces. Issues examined include audiovisual content produced, effectiveness metrics used for performance appraisal, resources deployed, marketing and distribution policies as well as monetization practices. The report's principal sources include primarily input from OPA Europe members at the 2018 meeting in Lisbon (either in the form of presentations or points raised in internal discussions), as well as material collected from selected external sources such as trade Press and specialist newsletters/blogs.
The 25 page report includes an appendix of slides from the company presentations shared at the October 2018 OPA Europe best practice meeting in Lisbon.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full report (Members only)
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This report focuses on the initiatives premium publishers are undertaking to improve and optimize the management of their resources and processes. It examines a series of crucial issues such as structure and workflow across functions (e.g. newsroom or sales), while focusing also on technology and available tools, new metrics and human resource management. The report's principal sources include primarily input from OPA Europe members (either in the form of presentations or points raised in internal discussions), as well as material collected from selected external sources such as trade Press and specialist newsletters/blogs.
The 23-page report includes an annexe of slides from the company presentations shared at the March 2018 OPA Europe best practice meeting in Milan.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full report (Members only)
- Details
This report focuses on the strategies and tactics premium publishers are deploying to develop and optimize revenues from their readers. Issues examined include the product or service, pricing and overall marketing, as well as matters of resources, be it talent, tech or tools. The report's principal sources include primarily input from OPA Europe members (either in the form of presentations or points raised in internal discussions), as well as material collected from selected external sources such as trade press and specialist newsletters/blogs.
The 29-page report includes an appendix of slides from the company presentations shared at the June 2018 OPA Europe best practice meeting in Zurich.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full report (Members only)
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This report focuses on mobile publishing as an increasingly critical area of business activity. It aims to examine current policies, key trends and emerging best practices from leading Press Groups, in key aspects of business operations, namely content, design, advertising sales, marketing, and availability/distribution. The report's principal sources include primarily input from OPA Europe members (either in the form of presentations or points raised in internal discussions), as well as material collected from selected external sources such as trade Press and specialist newsletters/blogs.
The 28-page report includes an annexe of slides from the company presentations shared at the October 2017 OPA Europe best practice meeting in London.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full report (Members only)
