Reports
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About the Executive Report
This report focuses on Digital Video practices for premium publishers and examines aspects such as content, marketing & distribution, human resources, technology and monetization. It outlines the main challenges and highlights examples of successful policies, while at the same time raising key issues to be addressed.
The 31-page report includes an annexe of slides from the company presentations shared at the Paris 2014 OPA Europe best practice meeting in Paris.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full report (Members only)
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About the Executive Report
This report focuses on ‘Big Data’, namely the collection, processing and actionable use of disparate sets of information whose volume, velocity and variety exceed the capabilities of ‘historic’ infrastructure and skills. It outlines the main challenges and highlights examples of successful policies while at the same time raising key issues to be addressed.
The 26-page report includes an annexe of slides from the company presentations shared at the June 2014 OPA Europe best practice meeting in Amsterdam.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full report (Members only)
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About the Executive Report
This report deals with innovations in the advertising sales operations of digital premium publishers. It covers major trends and addresses best practices across a wide range of current and emerging areas such as programmatic transactions, native advertising, 'high growth' sectors – principally mobile, video and social – and new standards such as ad viewability.
The 30-page report includes an annexe of slides from the company presentations shared at the October 2013 OPA Europe best practice meeting in Athens.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full report (Members only)
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About the Executive Report
This report focuses on 'young readers', namely the 15-24 demographic and the way premium publishers connect with them in the digital world. It outlines the main challenges and highlights examples of successful policies while at the same time raising key issues to be addressed.
The 33-page report includes an annexe of slides from the company presentations shared at the March 2014 OPA Europe best practice meeting in Milan.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full report (Members only)
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About the Executive Report
This report deals with what is commonly referred to as 'Big Data', namely the availability, processing, analysis and revenue potential of an exponentially growing amount of information available to publishers, from a multiplicity of sources and in a multiplicity of formats.
The 17-page report covers big data in three areas of particular interest to publishers: journalism, marketing and advertising.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full report (Members only)
