Reports
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This report deals with innovations in the advertising sales operations of digital premium publishers. It covers major trends and addresses best practices across a wide range of current and emerging areas such as programmatic trading, native advertising, ‘high growth’ sectors – principally mobile and video – and issues of growing importance such as brand safety, viewability, ad fraud, transparency and ad blocking.
The 28-page report includes an annexe of slides from the company presentations shared at the March 2017 OPA Europe best practice meeting in Oslo.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full report (Members only)
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About the Executive Report
This report focuses on ‘New Revenue Streams’ for publishers, namely the development of income sources beyond paid subscriptions and digital advertising. It focuses principally on the digital sphere, but not exclusively, as some activities –e.g. events or membership schemes- can transcend online and include offline operations. The report outlines the main challenges and highlights examples of successful policies, while at the same time raising key issues to be addressed.
The 30-page report includes an annexe of slides from the company presentations shared at the March 2017 OPA Europe best practice meeting in Paris.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full report (Members only)
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About the Executive Report
This report focuses on Digital Video practices for premium publishers and examines aspects such as content, marketing & distribution, human resources, technology and monetization. It outlines the main challenges and highlights examples of successful policies, while at the same time raising key issues to be addressed.
The 31-page report includes an annexe of slides from the company presentations shared at the June 2016 OPA Europe best practice meeting in Madrid.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full report (Members only)
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About the Executive Report
This report focuses on ‘Big Data’, namely the collection, processing and actionable use of disparate sets of information whose volume, velocity and variety exceed the capabilities of ‘historic’ infrastructure and skills. It outlines the main challenges and highlights examples of successful policies, while at the same time raising key issues to be addressed.
The 27-page report includes an annexe of slides from the company presentations shared at the October 2016 OPA Europe best practice meeting in Pisa.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full report (Members only)
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About the Executive Report
This report focuses on content distribution, particularly in the context of social media platforms where new business models seem set to transform the digital news ecosystem. It outlines the main challenges and highlights examples of successful policies while at the same time raising key issues to be addressed.
The 29-page report includes an annexe of slides from the company presentations shared at the March 2016 OPA Europe best practice meeting in Turin.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full report (Members only)
