Reports
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This report focuses on Innovations in Advertising Sales. It examines the topics of data, shifts in programmatic, innovations in native, as well as social and e-commerce. The report's main sources include presentations and discussions from the OPA Europe Best Practices meeting of October 2021, as well as material collected from selected external sources such as trade Press and specialist newsletters/blogs.
The 28 page report includes an appendix of slides from the company presentations shared at the October 2021 OPA Europe best practice meeting in Paris.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full Report (Members Only)
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This report focuses on Data Strategies in Digital Publishing. It examines the topics of infrastructure and tools as well as management of human resources while focusing in applications of Data in journalism, marketing and advertising sales. The report outlines the main challenges and highlights examples of successful policies, while at the same time raising key issues to be addressed. The report's main sources include presentations and discussions from the OPA Europe Best Practices virtual meeting of June 2021, as well as material collected from selected external sources such as trade Press and specialist newsletters/blogs.
The 29 page report includes an appendix of slides from the company presentations shared at the June 2021 OPA Europe virtual best practice meeting.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full Report (Members Only)
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This report focuses on the strategies and tactics that premium publishers are deploying to develop their subscription operations and revenues. Issues examined include the product or service, pricing and marketing as well as matters of resources, distribution and advertising proposition. The report's principal sources include primarily input from OPA Europe members (either in the form of presentations or points raised in internal discussions), as well as material collected from selected external sources such as trade Press and specialist newsletters/blogs.
The 26 page report includes an appendix of slides from the company presentations shared at the October 2020 OPA Europe virtual best practice meeting.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full report (Members only)
- Details
This report focuses on the strategies and tactics that premium publishers are deploying to manage loyalty, retention and churn in their subscription operations. Issues examined include content innovation and channels used, marketing tactics, as well as matters of metrics and resources, in both talent and tech. The report's principal sources include primarily input from OPA Europe members (either in the form of presentations or points raised in internal discussions), as well as material collected from selected external sources such as trade Press and specialist newsletters/blogs.
The 25 page report includes an appendix of slides from the company presentations shared at the March 2021 OPA Europe virtual best practice meeting.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full report (Members only)
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This report focuses on the strategies and tactics premium publishers have implemented during the covid-19 pandemic crisis. Issues examined include company re-organization, content and services development, managing advertising sales, as well as innovations in marketing, in order to acquire or retain readers. The report's principal sources include primarily input from OPA Europe members, as well as material collected from selected external sources such as trade Press and specialist newsletters/blogs.
The 25 page report includes an appendix of slides from the company presentations shared at the June 2020 OPA Europe virtual best practice meeting.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full report (Members only)
